Integrators: More than ‘Second in Command’

‘Second in Command’ – a title that is frequently used for the function of integrator in businesses running on EOS® (Entrepreneurial Operating System). The role of integrator goes beyond this concept and too often labels such as ‘second in command’ or ‘Chief Operations Officer’ do not align with the functional requirements of integrator, confuses teams, confuses customers and cheapens the role.

The impact of integrators on business success cannot be overstated. Their unique role in co-ordinating the major functions of the business, driving execution, and ensuring accountability is critical for achieving a company’s vision. Here are some of the key accountabilities for integrators to meet their functional requirements:

1. Aligning the team: Ensuring that all departments are aligned and working towards the same objectives.
2. Driving Growth: Focusing on execution and operational excellence, integrators drive business development and growth.
3. Maintaining Focus: Keeping the leadership team focused on the company’s objectives.
4. Resolving Issues: Identifying and resolving issues that could hinder the organisation’s progress.
5. Tie breaker: Making the final decision when there is no agreement across the leadership team.
6. Fostering a Positive Culture: Fostering a positive and unified culture within the organisation.

Calling an integrator a Chief Operations Officer or ‘Second in Command’ is driven by the need to somehow equate this role to organisations not running on EOS. Additionally, these terms are confusing at best. In some circumstances a COO looks after finance, HR and other support services, in others they oversee operational areas. For those that opine for titles such as COO or second in command, I direct you to the Harvard Business Review article 'Second in Command: The Misunderstood Role of the Chief Operating Officer' and its take on the issues around these titles. 

Rather than trying to fit the integrator function into this language, why not just call the role ‘Integrator’? Embrace the role don’t call it something else. Additionally, if you think about what the integrator is asked to do, are they really ‘second in command’? I would contend they are not. They are simply the other half to a powerful combination of the visionary and integrator. They simply have different accountabilities.

From another perspective, EOS is all about using the same language and simplifying, would you call your accountability chart something else to meet the needs of external parties? Probably not, so why change the language for one of the most crucial functions in an organisation to meet the perceived needs of others? Own it.

Here are several reasons why integrators should be recognised for their unique contributions, beyond titles used in other businesses:

1. Complementary Leadership: The visionary and the integrator have complementary leadership styles that are both essential for the organisation’s success. While the visionary drives innovation and long-term strategy, the integrator ensures that these strategies are executed effectively.
2. Operational Excellence: Integrators are operationally oriented individuals who excel at driving business development and promoting organisational alignment.
3. Strategic Implementation: The integrator’s role goes beyond day-to-day operations. They are responsible for strategic implementation, ensuring that the company’s long-term goals are achieved.
4. Leadership and Accountability: Integrators are leaders in their own right. They hold the leadership team accountable, drive performance, and ensure that the organisation is moving in the right direction.
5. Problem-Solving Expertise: Integrators are adept problem solvers who can identify and resolve issues that could impede the organisation’s progress.

Integrators play a vital and distinct role in businesses running on EOS. Their contributions go beyond merely being second in command. They are essential for harmonising the major functions of the business, driving execution, ensuring accountability, and fostering a unified culture. Recognising the unique and critical role of integrators is essential for appreciating their impact on business success. By understanding and valuing their contributions, organisations can leverage the full potential of the EOS framework and achieve their vision.